Brittany “YB” Brand Speaks on Working with Dave East and Joe Budden, Teaming Up With the Grass Route Podcast Team, Overcoming Her Industry Obstacles and More.

With the visual aspect of our culture constantly evolving and getting better, I find it fascinating to speak with different people who are involved in that profession and grab their perspective from behind the lens. From doing small photoshoots to growing a brand that has become synonymous with working with the like’s of Joe Budden and Dave East, Brittany “YB” Brand continues to showcase how great she is from behind the camera.

I caught up with Brittany to talk about her inspirations, her camera work, how she was able to link up with Joe Budden and Dave East, her recent team up with Grass Route’s Podcast and much more in our full interview below.

1 – How did you get into doing photography and videography work?

There was always a camera around when I was growing up because my family loved taking pictures. In middle school, I joined the yearbook committee and when I turned 16 I saved my money to buy my first “professional” camera. Once I got to high school I started taking pictures at the football games and other sporting events, creating these pretty cool collages for my friends and teammates. As far as getting into it professionally was the summer of 2015. So much was going on in my life at that time, I’ll never forget sitting in my car outside of my boyfriend’s house feeling like everything was just going downhill. I received a DM from a Video Director who wrote me with interest in collaborating together. He gave me a call, and that next week I was at my first video shoot.

2 – What was the inspiration for you to get behind the camera?

My dad was definitely my inspiration to get behind the camera early on. Most recently I didn’t get my 2nd camera until last year. My first camera was stolen in 2014, so I didn’t pick up a camera again until 2017. Before that, I literally upgraded my iPhone to the 7 Plus just because the camera quality was insane for a smartphone. I started shooting videos on my phone, like the French Montana and A Boogie Concert at LIU, or even the Mary J Blige concert I attended at Foxwoods Casino. When I posted the videos on Instagram, people couldn’t believe it was shot on an iPhone. The only reason why I bought a camera was because after attending a few video shoots, and being apart of the production process, I found a love for editing. After becoming the companies main editor, I got comfortable working with quality footage from the same director each shoot. Until it was time for me to work with other directors and videographers, where I didn’t always like their style of shooting quite as much. It was difficult finding someone who could capture visuals the way I liked it, which kind of forced me to get behind the camera and learn how to do it myself. The first visual I ever captured on my own was a pool party I was invited to at Irv Gotti’s house. He had a few of his artist there, and they were playing their music, so I just started shooting. Then I got some dope moments of everyone getting hype to Meek Mill – The Intro. I put the clip on Instagram, and Irv reposted it. That was pretty dope.

3 – Which one of your professions do you enjoy more – doing photography or videography? Why?

I enjoy videography more. I’m pretty much involved in the entire process, from directing to shooting and then editing in post-production. Editing could be time-consuming but it’s actually my favorite part of a production. Being able to piece a story together, where it’s appealing to the eye and ear is not as easy as it seems. I like my work to always look clean, simple, but impactful. If you notice, my fonts are always pretty basic, I don’t use much effects and filters, because I love the organic feeling of visuals as if it was a reality. I love for everything to look cinematic, and as long as I have quality visuals and quality audio, I feel like I can piece together anything. I realized I loved videography more when I started editing wedding videos. It literally feels like you’re creating a fairytale for Disney. With weddings, I learned the importance of audio, whether it be using sound bites or instrumentals, but audio plays a big role in getting that feeling.

4 – In your opinion, why do you believe visuals, whether still shots or video, have become so important today?

In my opinion, visuals have become so important today because of how the dynamic of media has changed, and the power of social media. These companies are creating visual content for their audience because people absorb it better than they do with words. Most people’s attention spans are a lot shorter now of days, and there are many studies that prove the human brain processes information faster when it’s delivered visually. Speaking for myself, I remember information a lot more when there’s a video attached, or some form of visual presentation, whether it’s a graphic, animation, etc. It allows you to get creative with your marketing, and I definitely believe it’s become the most important form of communication.

5 – You’ve done so many different types of visual work from music videos, sporting events, recap videos, podcasts and so on. What would you say was your favorite moment to cover? Why?

My favorite moment to cover would have to have been the video production for Dave East- Type of Time (The first release). There are so many other great moments that happened in my career, but nothing in comparison to this project. Literally a day I could never forget. At that time, I was apart of a production team. We would always talk about an upcoming artist coming out of New York, and just by listening to their music we would casually create our own video treatments. Dave was one of my favorite underground artists, so of course, I wanted my team to shoot a video for him. I wish I could go into full detail about this whole story, but I’d literally be here all night and still miss a few parts. Long story short that shoot was a real team effort. From the location scouting to my partner Crash getting the Jeep, me getting a whole bunch of dirt bikes to come out the day after a blizzard in Harlem. It was an epic moment for me, it was the transition into my career where I learned how to wear multiple hats at once, and to know I was apart of the beginning middle and end to a project made me wanna do this for a living. We shot this video on a Sunday, I handed in the final edit that Tuesday, and it was released on XXL that Wednesday. That’s a 2-day turnaround, which seemed crazy at the time based on how the whole situation played out. All in all, that’s the type of worth ethic I want to bring to the table no matter what the project is. That was definitely my favorite moment.

6 – What are some of the challenges or obstacles that you’ve faced being that you’re a woman so involved in this industry?

I’ve seen both sides of how women can be treated in this industry, but I think in a predominantly male environment your going to experience a lot more challenges than you’d intend. Whether it be your age, gender, ethnicity, etc. As long as you stay true to yourself, and remain focused on what you want to achieve, your work ethic will speak for itself. Through all the obstacles I’ve faced, I never let it hold me back from reaching my full potential.

7 – Being that there aren’t too many women out there that do what you do, have you ever had any moments of self-doubt or fear? How were able to overcome that?

The more I accomplish the more I get over my self- doubt and fear. I never want to be in an atmosphere where I feel like I don’t belong there, or my voice isn’t being heard. I learned to only work on projects I’m passionate about, rather than chasing a check. I overcome doubt and fear by keeping positive people around me, and people that keep it 100% real with me.

8 – You recently teamed up with Brandon “Killa BH” Hall and Erin Simon to join their Grass Route Podcast team. How did that happen?

It’s funny how that happened. I always say I kind of just speak things into existence. I had tuned into one of their episodes on YouTube, and when I watch content I always think of what could be added to the production. Those are things I often think to myself. I was familiar with Brandon “Killah BH” from his skits on Joe Budden: Mood Muzik projects, and from seeing him perform at his shows. I had the pleasure of attending 2 of Joe’s concerts at B.B. Kings in NYC where I formally met Brandon. Fast forward to now we both followed each other on Instagram and I had just posted my promotion video for my video production. In hindsight, He and Erin were looking for a videographer to join their podcast, so when he sent me a message inquiring business, it was a no-brainer for me. Within the next few days, I began shooting their podcast. I met Erin that first day, along with a few other team members and everyone was super cool, and pretty much made me “Apart of the Family” (which is one of their sayings for the brand) right away. As soon as they posted it on their Instagram that I had joined the team, everyone was texting me congratulating me like wow that’s a big move. Erin’s name was definitely brought up a lot in terms of good business, and just being an all around good person. I knew I made the right decision.

9 – Aside from the fact that you’re a videographer and photographer, you’re also a graphic designer. It is a visual aspect but \what made you get into that?

Graphic design is actually where it all started. Like in 2001, my sister had brought home her first computer from college. It was the first few times I used the computer by myself and she would open up paint for me. I was literally always creating graphics on Windows Paint. Where eventually as I grew older, and I’m literally growing with the internet; I started researching everything on google. My sister would always make her own cd’s, so as a teen I was always on Limewire downloading music and I noticed there was an option to download software. I started downloading programs like Corel paint shop pro and eventually photoshop. In 2007, when MySpace was super popular, that was really my first hustle. Creating myspace layouts for my friends and teaching myself HTML coding. It was pretty cool, I was literally creating a couple of pages a day. My friends would give me their account information, and I would set up their myspace layout. Most of my friends were doing music and rapping, so I started creating their mixtape covers. After graduating high school, and not getting accepted into any of the art schools I applied for, I pretty much got discouraged. I started working more and I didn’t have much time for my art. Until the popularity of Tumblr and Instagram. As that platform grew, I started showcasing my art again, and I would always create my own covers for new music releases hoping the artist would pick it up or repost it. There have been times that it happened. So graphic design was pretty much my introduction to music, video, and photography. Now I just combine it all together.

10 – What is one talent of yours that you want to expand on or at least give a bit more attention to this year?

I wanna give more attention to my photography. I feel like I have a good eye for capturing moments, but I’d love for my pictures to look more professional in quality, and that just comes with investing in more equipment. Right now I’ve just been building as a videographer, so the equipment I use for videos is not typically the same camera/equipment I would use for photography. So I’m definitely going to start investing in that side more.

11 – What valuable piece of advice have you received based on your craft?

A valuable piece of advice I have received was from Misa Hylton. We were meeting at Starbucks to go over a project we are now currently working on together called “The Secret Fashion Project”. As we spoke, and I told her a lil bit about myself she was telling me how she sees so much of herself in me. I mean, when she said that, we are talking about Misa Hylton. Automatically I’m like I can’t wait to tell my sisters. Cause they are the only reason I would know who she is, and the era she grew up in. A lot of her early success came from being at the right place at the right time, and that’s how I feel about a lot of the projects I had the opportunity of being involved in. She told me, it’s not about just being at the right place at the right time, you have to be the right person. And that stuck with me since that day. From then on, at any moment I feel self-doubt, I remind myself I’m where I am because I belong here.

12 – If you could shoot any type of visual piece with anybody you can think of who would that be? Why?

I think it would have to be Spike Lee. Most of my favorite movies are directed by him; Crooklyn, Do The Right Thing, He Got Game … like I can go on and on, and these are all independent films. Before I even got into film he was just such an inspiration to me. One of my favorite pair of Jordan’s from my collection are the Spiz-ike’s, and growing up as a Knicks Fan always seeing him sitting courtside, it’s just like HE IS NEW YORK. I would take pictures with my hat raised and the glasses just like he did (I know corny, but who hasn’t done that lol). I just think he’s the perfect representation of being successful and Black in this film industry because, to be honest, we don’t get enough credit. So I’d love to be apart of a project he directs, or even an interview. I mean I literally just had a dream about him the other day, so I already think something is going to happen soon. I feel it.

13 – What’s next for Brittany Brand for 2018?

I’ve already done the unthinkable, so I can’t imagine what’s next for me in 2018. I never even thought I’d be in the position I am in today. I’ve transformed from a graphic designer to a film editor, to a director, and to a videographer. I literally can’t imagine what’s next, but I know whatever it is it won’t be a disappointment.

D’ana of COVL Speaks on the Growth of Her Brand, The Rapid Evolution of Visual and Digital Content, Her Upcoming Project with Essence Festival and More.

I appreciate how the concept of an artist can range from a variety of different fields. I’m also a huge fan of the direction that the world is shifting to which is focusing more on visual and digital aesthetics whether it be social media, website related content or elsewhere. D’ana of COVL is one of the incredible forces out there that’s contributing to the growth and overall expansion of digital creation.

COVL, which stands for Collections + Volumes, is the graphic illustration company that D’ana started back in 2012. Using the brand as her foundation, D’ana of COVL has taken her storytelling abilities to new heights by working with brands such as the New York Times, Corona, Champs Sports, Agenda Show and many more.

I had the opportunity to chat with D’ana of COVL and she name dropped her biggest digital inspiration, the longest project she’s ever worked on, making COVL a tangible brand and what’s to come for the future.

1 – How did you get started in digital design?

I always owe my start in digital design to the power of suggestion. Without someone suggesting that maybe I was in the wrong industry, I probably would’ve never tried.

2 – What would you say your source of inspiration was?

When I stumbled across Hattie Stewart something clicked and suddenly it all made sense.

3 – What was the first ever digital piece you created?

Man, off the top of my head, I illustrated over a photo of me. And, I wasn’t even using PS back then. I was using Pixelmator so imagine that!

4 – Do you remember that first digital design you created that helped contribute to your come up? What was it?

I don’t. Which is a shame yet at the time I wasn’t going so fast that I can imagine whatever piece it was still holds true to who I am today.

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5 – What is your creative process like? In other words, take us through the first step of creating a design to the final step.

My process is simple… well, at least for me. I always start with a color scheme because it sets the tone/mood of what I’ll create. Then, I’ll play around with shapes and patterns until it feels right, even if the piece never sees the light of day.

6 – It’s evident that depending on the coloring, the number of layers and the piece itself that some designs will take longer than others. Time-wise, what was the longest piece you’ve ever done?

A project once took me an entire week because it consisted of 72 illustrations and a custom alphabet. The campaign I’m currently working on takes the cake. It’s a month long project and it’s definitely keeping me on my toes.

7 – What is it about adding color that you think makes your designs stand out?

Color has always been my form of therapy, so it all comes from a very open and vulnerable place. It was never intended for it to be consumed by others yet over time it has positively impacted others which in return positively impacts me.

8 – It’s been said that some of the best creative minds see colors when they’re in the process of creating. Do you find this relatable?

Color is everything. It’s what connects us to many things from what we eat to what we wear. Some minds embrace this fully and others are too naive to understand it’s full potential.

9 – The world of digital is growing and thriving every day. In your opinion, how important has creating digital content become?

I identify myself as a digital artist. I’ve allowed myself to encompass any medium that thrives within the digital space. I’ve never underestimated its importance because it rules everything around me. It’s how I connect with new and familiar faces, it’s a portal for me to take such a mere idea and execute it on a level I could never fathom had this era never existed. Reaching a mass audience without having to overexert your resources still mind boggles me yet it’s exciting as hell.

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10 – You’ve been given the amazing opportunity to create a piece for this year’s Essence Festival. How did that happen?

Someone once told me, “Build it and they will come” and that has been my mantra ever since then. I am always putting COLV first and by doing so, I live in a world where I can unapologetically be myself and fortunately, that has led me to opportunities with brands that appreciate that.

11 – Speak a little bit more about your upcoming COVL x HERSPAWN editorial project.

Simple: we just wanted to have fun and create. Sometimes you just need to play dress up and flex those creative wings.

12 – Talk more about the COVL brand. Are you only putting your focus on digital creation or are you looking to spread yourself out into other lanes? If so, what are those lanes?

This year I’m all about challenging the current facets of COVL and introducing it into the physical realm. That’s all I can say for now : )

13 – You’ve managed to be apart of a lot of dope collaborative projects. Which one would you say was your favorite project? Why?

I try not to play favoritism because it subconsciously puts a constraint on my future endeavors. So to be real, I still don’t have a favorite project. They all have equally contributed towards my growth, happiness, and love for design which is a win-win, right?

14 – What else can your fans expect from you for 2018 and beyond?

Becoming more present, more tangible experience, and more COVL magic!

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Esther-Lauren Speaks on Growing Up in Paris, The Creative Process Behind Her Babes in Color Clothing Line, Entrepreneurship and More.

Building your name from the ground up is difficult. Starting your own brand and sticking with it is even more of a challenging task. There are a few traits that play a role in accomplishing both but one of the main traits is consistency. Esther-Lauren is the epitome of someone who embodies the word consistent. With a Parisian background as well as immigrant parents, Esther was able to find her passion in fashion design as well as styling. The young creative used social media as a way to build a foundation for herself and since then has created all things women love such as clothing, accessories, shoes and more.

I had the chance to catch up with Esther-Lauren to talk about her design and styling world, life growing up in Paris, the pros and cons of being an entrepreneur and more.

1 – What was the experience like growing up in Paris, one of the capitals of the fashion industry?

I moved here when I was still young but my mother’s Parisian sense of style definitely followed me into America. Her old wardrobe influences a lot of what I wear. Berets, blazer, pressed button downs and slicked ponytails with minimal makeup was her go to look. On a normal basis, that’s what you’ll most likely find me wearing.

2 – With Paris contributing to your love for fashion, what else would you say added to those inspirations growing up?

I didn’t grow up in the best neighborhood so I would say my style growing up was a mix between urban and European influences. I would throw on bright colors and chunky jewelry with cardigans and ballet flats. I loved taking whatever was trendy at the time and adding my own twist to it.

3 – When did you realize you wanted to be a stylist?

To be honest, I never had any intention of being a stylist. I would just post pictures of my outfits on Instagram and people kept messaging me style questions. I would offer free advice all the time to strangers that would ask me for help putting together an outfit. People started offering me money to style them and that’s when I decided to offer it as an official service.

4 – Aside from doing stylist work, you also design your own clothing. What made you want to get into design?

I started designing clothing when I was about 5 years old. I was bored with my dolls’ clothes so I would make my own pieces for them. For as long as I can remember I always told my parents I wanted to be either a doctor or fashion designer. Like most immigrant parents, they supported the healthcare route which is why I wasn’t able to develop my skills until recently.

5 – What was the very first piece you ever designed? What was the inspiration behind creating it?

The first major piece I ever designed was an outfit for myself to wear at the African Student Union fashion show at Stony Brook University. I needed to wear an African print outfit, but I wanted to incorporate elements of modern day styles to it. I combined African fabric with a solid color fabric and magic was created. Till this day, people still ask me to make them that dress.

6 – Which profession do you enjoy more, design or styling? Why?

Design. I get a high from creating and wearing my own pieces. I love making clothes that fit me perfectly and compliment my features. I hope to get to a place where I can design full time.

7 – Social media has contributed to a lot of your success as far as building your name and brand. In your opinion, how important has social media become for entrepreneurs such as yourself?

Social media is super important. When people tell me they have a business, blog, podcast, or anything similar but aren’t on social media I automatically think they aren’t serious about their work. Social media provides a free platform to reach people from all over the world every single day. It also puts a face to your business which makes people feel more secure in giving you their money.

8 – What are some pros and cons of being an entrepreneur?

Let’s start with the bad news. The work is a lot and not always rewarding. You’ll put so much into something that you’re sure will blow up in one day and it doesn’t. I’ve sacrificed sleep, friendships, time, and so much money to create my own brand. If I told you how much I spent on Babes in Color alone your jaw would drop. It’s also frustrating because sometimes the people you call family and friends are supportive up until it’s time to actually buy something. That can make be super discouraging. The pros make it all worth it. It feels good being your own boss and being completely involved and hands on. I’ve always had a rebellious attitude so working for myself is a dream. Seeing people wear your clothes never gets old. I get so many questions from young girls about how to start your own business and brand that it makes me want to cry. I love having the knowledge to help other women accomplish their goals.

9 – You recently launched your own clothing and shoe line called Babes in Color. What inspirations did you use to put the line together? What was the creative process like?

My inspiration was black women. I wanted a line that represented us. My logo designer and I met at an event and bonded over the fact that there aren’t enough cartoon images of authentic, natural black women. I wanted the face of my brand to be a black girl with kinky hair available in several different shades so all black women could feel included. If you follow me on Instagram then you know I’m a huge fan of color so I wanted my brand to be as bright and colorful as my everyday style is.

10 – Fashion designers and stylist constantly get inspirations based on a wide variety of things when it comes to either designing a piece or putting together an outfit for someone. Where do you currently get your inspirations from?

Color. I love color. You’ll rarely see me in black. I start by figuring out what color I feel like wearing and work around that. Monochromatic looks have been my thing lately. I just love slaying one color from head to toe. I’m also really inspired by fabrics. If I feel like being sexy then my piece will probably be made of satin. If I’m in the mood to be edgy I’m picking up leather for sure. If I’m the mood to be girly then fur and super soft cotton are my go to. I try to work with the mood of the person I am styling but I also love pushing people out of their comfort zone.

11 – You pride yourself on being a black woman in a world where women aren’t getting as much credit as they deserve. In your opinion, why do you think that is?

Black women are the prototype. We are pop culture. The amount of things we have influenced is impeccable. I will never be ashamed of being on the creator side of creativity. I’m proud. Our ability to make lemonade out of the lemons life constantly hands us is my favorite thing about us. I’m so glad to be entering a position where I can potentially make life easier for other black women.

12 – From the designer side, what would you say is your biggest goal you’re looking to achieve? What is the biggest goal for styling?

My biggest goal for my brand is to be in a position to help others, particularly women of color. As my brand grows I want to hire more women of color and give back to charities that help women of color. Everything I do is for women of color. I want to use my position to elevate all of us. As for styling, I would love an opportunity to work with a celebrity or style a magazine shoot or music video.

13 – Who in the fashion industry now, designer or stylist, do you admire? Why?

I get this question a lot and the truth is I’m more inspired by other bloggers and influencers than I am by major designers. I find a lot of their content to be more refreshing and inspiring. I also have noticed that at times they end influencing the content of a lot of major brands. Some of my favorite influencers and stylists are Kahlana Barfield Brown, Ann Wynn, Alaia Ryan and Kelsey Ashley. I keep up with these girls daily and they definitely influence my style.

14 – What are some key tips for those living the entrepreneur life?

Be patient. I am still learning this. Good things take time. I struggle a lot with patience and my desire to rush things has gotten me in trouble more than once. I would also say don’t be afraid to spend money. I think a lot of people get scared about spending a lot of money on the business if they aren’t sure when they’ll get it back. If you’re not willing to invest in yourself how can you ask others to invest in you? You have to spend money to make money.

15 – What big plans does Esther-Lauren have for 2018?

I have some new designs coming out for Babes in Color which I’m really excited about. I’m also expanding the charity aspect of my brand to help as many people as possible. A portion of the proceeds from Babes will go to various women’s shelters in NYC but I still feel like I can be doing more. That’s all I can share for now but I will say stay tuned for some big surprises.