Esther-Lauren Speaks on Growing Up in Paris, The Creative Process Behind Her Babes in Color Clothing Line, Entrepreneurship and More.

Building your name from the ground up is difficult. Starting your own brand and sticking with it is even more of a challenging task. There are a few traits that play a role in accomplishing both but one of the main traits is consistency. Esther-Lauren is the epitome of someone who embodies the word consistent. With a Parisian background as well as immigrant parents, Esther was able to find her passion in fashion design as well as styling. The young creative used social media as a way to build a foundation for herself and since then has created all things women love such as clothing, accessories, shoes and more.

I had the chance to catch up with Esther-Lauren to talk about her design and styling world, life growing up in Paris, the pros and cons of being an entrepreneur and more.

1 – What was the experience like growing up in Paris, one of the capitals of the fashion industry?

I moved here when I was still young but my mother’s Parisian sense of style definitely followed me into America. Her old wardrobe influences a lot of what I wear. Berets, blazer, pressed button downs and slicked ponytails with minimal makeup was her go to look. On a normal basis, that’s what you’ll most likely find me wearing.

2 – With Paris contributing to your love for fashion, what else would you say added to those inspirations growing up?

I didn’t grow up in the best neighborhood so I would say my style growing up was a mix between urban and European influences. I would throw on bright colors and chunky jewelry with cardigans and ballet flats. I loved taking whatever was trendy at the time and adding my own twist to it.

3 – When did you realize you wanted to be a stylist?

To be honest, I never had any intention of being a stylist. I would just post pictures of my outfits on Instagram and people kept messaging me style questions. I would offer free advice all the time to strangers that would ask me for help putting together an outfit. People started offering me money to style them and that’s when I decided to offer it as an official service.

4 – Aside from doing stylist work, you also design your own clothing. What made you want to get into design?

I started designing clothing when I was about 5 years old. I was bored with my dolls’ clothes so I would make my own pieces for them. For as long as I can remember I always told my parents I wanted to be either a doctor or fashion designer. Like most immigrant parents, they supported the healthcare route which is why I wasn’t able to develop my skills until recently.

5 – What was the very first piece you ever designed? What was the inspiration behind creating it?

The first major piece I ever designed was an outfit for myself to wear at the African Student Union fashion show at Stony Brook University. I needed to wear an African print outfit, but I wanted to incorporate elements of modern day styles to it. I combined African fabric with a solid color fabric and magic was created. Till this day, people still ask me to make them that dress.

6 – Which profession do you enjoy more, design or styling? Why?

Design. I get a high from creating and wearing my own pieces. I love making clothes that fit me perfectly and compliment my features. I hope to get to a place where I can design full time.

7 – Social media has contributed to a lot of your success as far as building your name and brand. In your opinion, how important has social media become for entrepreneurs such as yourself?

Social media is super important. When people tell me they have a business, blog, podcast, or anything similar but aren’t on social media I automatically think they aren’t serious about their work. Social media provides a free platform to reach people from all over the world every single day. It also puts a face to your business which makes people feel more secure in giving you their money.

8 – What are some pros and cons of being an entrepreneur?

Let’s start with the bad news. The work is a lot and not always rewarding. You’ll put so much into something that you’re sure will blow up in one day and it doesn’t. I’ve sacrificed sleep, friendships, time, and so much money to create my own brand. If I told you how much I spent on Babes in Color alone your jaw would drop. It’s also frustrating because sometimes the people you call family and friends are supportive up until it’s time to actually buy something. That can make be super discouraging. The pros make it all worth it. It feels good being your own boss and being completely involved and hands on. I’ve always had a rebellious attitude so working for myself is a dream. Seeing people wear your clothes never gets old. I get so many questions from young girls about how to start your own business and brand that it makes me want to cry. I love having the knowledge to help other women accomplish their goals.

9 – You recently launched your own clothing and shoe line called Babes in Color. What inspirations did you use to put the line together? What was the creative process like?

My inspiration was black women. I wanted a line that represented us. My logo designer and I met at an event and bonded over the fact that there aren’t enough cartoon images of authentic, natural black women. I wanted the face of my brand to be a black girl with kinky hair available in several different shades so all black women could feel included. If you follow me on Instagram then you know I’m a huge fan of color so I wanted my brand to be as bright and colorful as my everyday style is.

10 – Fashion designers and stylist constantly get inspirations based on a wide variety of things when it comes to either designing a piece or putting together an outfit for someone. Where do you currently get your inspirations from?

Color. I love color. You’ll rarely see me in black. I start by figuring out what color I feel like wearing and work around that. Monochromatic looks have been my thing lately. I just love slaying one color from head to toe. I’m also really inspired by fabrics. If I feel like being sexy then my piece will probably be made of satin. If I’m in the mood to be edgy I’m picking up leather for sure. If I’m the mood to be girly then fur and super soft cotton are my go to. I try to work with the mood of the person I am styling but I also love pushing people out of their comfort zone.

11 – You pride yourself on being a black woman in a world where women aren’t getting as much credit as they deserve. In your opinion, why do you think that is?

Black women are the prototype. We are pop culture. The amount of things we have influenced is impeccable. I will never be ashamed of being on the creator side of creativity. I’m proud. Our ability to make lemonade out of the lemons life constantly hands us is my favorite thing about us. I’m so glad to be entering a position where I can potentially make life easier for other black women.

12 – From the designer side, what would you say is your biggest goal you’re looking to achieve? What is the biggest goal for styling?

My biggest goal for my brand is to be in a position to help others, particularly women of color. As my brand grows I want to hire more women of color and give back to charities that help women of color. Everything I do is for women of color. I want to use my position to elevate all of us. As for styling, I would love an opportunity to work with a celebrity or style a magazine shoot or music video.

13 – Who in the fashion industry now, designer or stylist, do you admire? Why?

I get this question a lot and the truth is I’m more inspired by other bloggers and influencers than I am by major designers. I find a lot of their content to be more refreshing and inspiring. I also have noticed that at times they end influencing the content of a lot of major brands. Some of my favorite influencers and stylists are Kahlana Barfield Brown, Ann Wynn, Alaia Ryan and Kelsey Ashley. I keep up with these girls daily and they definitely influence my style.

14 – What are some key tips for those living the entrepreneur life?

Be patient. I am still learning this. Good things take time. I struggle a lot with patience and my desire to rush things has gotten me in trouble more than once. I would also say don’t be afraid to spend money. I think a lot of people get scared about spending a lot of money on the business if they aren’t sure when they’ll get it back. If you’re not willing to invest in yourself how can you ask others to invest in you? You have to spend money to make money.

15 – What big plans does Esther-Lauren have for 2018?

I have some new designs coming out for Babes in Color which I’m really excited about. I’m also expanding the charity aspect of my brand to help as many people as possible. A portion of the proceeds from Babes will go to various women’s shelters in NYC but I still feel like I can be doing more. That’s all I can share for now but I will say stay tuned for some big surprises.

Brea Simone Speaks on the Event Production Industry, The Rising Culture of Connecticut, Creating ‘Now You Know Entertainment’, and More.

There are so many young creatives in the world today and with the overflow of content, it’s hard sometimes to gage in on just one. But, when you recognize that “one” who is actually putting in the work day in and day out, you constantly await their next move. Also, we live in a society where everyone is proud to shout out their stomping grounds and hometown. When most feared to say where they were from, Brea Simone stepped up and let her following know that the emerging culture of Connecticut will not go unrecognized. Combining an outrageous work ethic, love for music and event planning as well as a solid rolodex of connections, Brea took her name and her brand to new heights. Not only has she put the pieces together for herself but she’s also lent a hand in helping out some of Connecticut’s hottest musical talents, up and coming entrepreneurs and visual creatives.

I caught up with Brea to talk about her upbringing in the event and music industry, the misconception of Connecticut, expanding on her talents, Now You Know Entertainment and more.

1 – How did you end up in the music/event industry?

I’ve had a love for music since I was little. I was fortunate enough to grow up on many different genres from my mom and my father. My mom was more of my R&B, Jazz, Hip-Hop influence while my dad contributed to my love of Rap, Rock, Pop, and Freestyle. I’ve always been a helper so I would go on twitter at times and tell people to send me their music. I liked being the girl in school that knew of the new artist before everyone else. Coming home from school and going on nothing but hip-hop blogs to see who’s new and who dropped mixtapes. I always wanted people to go to my MySpace page and ask what song was featured because they liked it lol! There was even this site called Tagged back in the day. I used to want badges from people with the music symbol. Even though it was dumb, I appreciated people that appreciated my ear for dope sh*t. When I was in college I worked as an intern for an Africana Center. I ended up putting together a poetry night and had some local performers share their talents. I packed out the room for the first event I ever did and from there, the rest is history.

2 – Your name/brand has grown a solid reputation throughout the years. Being that you’re from Connecticut and there’s this misperception of Connecticut out there, was it hard to get your name to the masses?

I was fortunate enough to be on platforms like Twitter and Instagram before people really gravitated towards it. It definitely helped me with getting my brand out to the masses. When I initially started I really had no end game like, “okay Brea, you have to get a following on social media.” It just kind of happened with things like #FollowFriday on Twitter and just meeting new people all over. I was shy. My twitter gave me a voice to be myself and interact with people. Then once people found out I was from CT I grabbed their attention more because they 99% of the time knew nothing about it. So I used that to my benefit as much as possible.

3 – Although CT is apart of the tristate, why do you think it gets such a bad reputation as far as new talent goes?

I think what makes it hard for CT is that we are between two major cities, New York and Boston. It’s easy to overlook because we don’t really have anything appealing for tourist to come to see. We don’t have a professional team for basketball or football. We mainly have UCONN and the Casinos. There’s nothing driving individuals to be like, “let’s go to CT today!” And I’m not saying that’s a bad thing, but it just means people here just have to work 10x harder. I will say I appreciate it because it’s not oversaturated here. People move to the big cities where people are there already trying to make a name for themselves so there’s more competition when you are an outsider. I truly think the CT market is a blessing because of that. No one is coming here to step on toes of the people already creating. That goes for all the smaller, overlooked states. I think if more people got into that mindset, CT would be grateful and thankful and start focusing more on the right things.

4 – You seem to have taken on the title of “Connector of Dots” and have had that title for some time now. What is it about connecting people together that makes you love what you do?

I’m naturally a helper. I put people before myself. And I don’t do it to get recognition from others. I do it because I feel good when someone else is happy. That’s really what it is about to me. If I know that I helped someone achieve something, whether I get the “thank you!” or not… regardless, I know I’m doing what I was put on this earth to do. Some people may think its foolish but I live by what energy you put out into the world, is what you get back tenfold. You may talk down on me behind closed doors and I may know about it, but if something comes my way as an opportunity for someone, I put those feelings aside and focus on the business. That’s just the nature of my title and I live by that.

5 – You’re a woman of a lot of talents and wear a lot of different hats. What exactly is the brand of Brea Simone?

The brand of Brea Simone is an experience. Your brand is built off what you have people walk away with after being exposed to it. I want people to walk away informed if I do a panel. I want people to walk away with a contact if I do a networking event. I want people to walk away saying, “wow, I had an amazing time” after leaving one of my parties or events. I want people to come across dope new talent if I bring attention to it. It’s not a half-assed effort. It’s really hard work and dedication. I want people to feel that. Your brand speaks for you. What you bring to the table as a team or individual speaks to the masses for you. So I want people to walk away happy and satisfied with anything Brea Simone is involved in. And I understand I can’t make everyone happy. That’s a given. But I know if 9 out of 10 people are happy, they will either come back to the next thing or go to their friends and tell them about me. Word of mouth is a powerful
thing. Perception is also a powerful thing. I think since I’ve realized that early I’ve been able to build a brand that will have longevity not only in Connecticut but in other areas as well.

6 – Which one of your talents do you think have helped your career the most? Which one are you going to be investing more into this year?

I think one of the greatest things about me is my ability to connect with many different
individuals all over. I think it’s important to have an extremely diverse Rolodex of contacts. And I don’t mean diverse in regards to just ethnic backgrounds. I mean it in regards to the kind of talent people have, the different skill set one can offer, different people in random locations and more. You never know, you might be stranded in Arizona one day and remember a kid you met at a show in NY who runs all of Phoenix and you followed them on IG. All it takes is that one memory, that one great impression to keep a connection worth years to come. I plan on expanding my network to many different areas. I don’t want to stick to typical locations. I want to reach more.

7 – How has the evolution of social media impacted your career?

Social media has helped my career a lot. People used to refer to me on my college campus as the twitter famous girl because a lot of people did not have a high amount of following in my state like I did lol. Social media has allowed me to connect with people I never thought I would be able to hold a conversation with. I’ve met many great people and established an amazing network off being online. It’s truly amazing when I sit back and reflect on it. I think now little things like IG changing up their posting has messed up a lot of influencers and creative from running their personal brands/businesses on the platform. I’ve recently stopped posting as much on IG. I thought I read that they are switching back and if that is the case I know myself and many other peers of mine will be happy lol. I think for me, yes obviously, me being a woman is an advantage. I can use the fact that I have pictures up on my IG to then message individuals on IG about business and they have a face to match the message. Rather than just sending an email. People get emails all day. If I can make a connection over a social media platform I would
rather do that any day. Social media has allowed me to shoot my shot and make the winning shot at the buzzer. I love it. I can’t wait to continue to evolve with it.

8 – You just launched your brand, Now You Know Entertainment. Elaborate on that.

Now You Know is my baaaby! I started the idea in January of 2017. When I first came up with the name, I just wanted to do artist showcases. Originally it was going to be once a month, then I changed it to quarterly. I then realized I didn’t have the budget to bring an artist from OT to Connecticut every 3 months so it was back to the drawing board. I did an artist showcase in the 1st quarter and then did a panel in the 2nd quarter. The 3rd I took a break because I needed to prepare for A3C where I had moderate a panel and the 4th quarter I ended up doing networking events. I realized that the platform could be a lot bigger than I initially thought it could be. The possibilities were endless with what I wanted my audience to know. My panel was the ultimate thing that ended up showing that to me. So many people came out and just spoke to me once the event
commenced letting me know where they traveled from and how happy they were that I put together the event. That’s when I realized I had something special I needed to keep going with.

9 – In correlation with connecting the dots and bringing people together, what intrigues you about throwing an event?

I love everything in regards to planning an event. I get a rush off of the process. It’s like a high for me. I love brainstorming the idea, calling venues, making contracts, doing the walkthrough, setting up and executing. People may think I’m crazy but I even love it more when little f*ck ups happen and I have to fix it really fast without anyone at the event knowing. For example, on my way to my NYK Panel, I got a flat tire. No one in the event knew it happened until after the event was over and I told people. It’s all about keeping your composure and knowing what to do when things like that happen.

10 – In your opinion, do you feel women in this industry get the credit that they deserve?

Nah, I don’t think they do. But I’m starting to see a lot more women are getting credit as of late and I’m happy for that!!! I think that women always have to try 10x harder. And if you’re a black woman in the industry, that doubles. I hope it can change though. I truly believe women run the world. Women are the brains and masterminds behind a lot of amazing things. Your favorite artist or creator might have a strong team of men behind them but there’s probably really one woman who is solidifying a lot of the decisions behind the individual. But people would never know. I hope that can change in the future.

11 – What does the new wave of entrepreneurs, musicians, creatives, etc from Connecticut look like? You’ve lent a hand in helping a lot of people from CT so what up and comers are you working with now?

Connecticut is so versatile. I don’t think you can put one sound, one look, one vibe or feel to the state as a whole. I think that’s why I love it so much. People aren’t afraid to be themselves here. I think we’re trying to take the nightlife back. A lot of the clubs have shut down so venues are slim to none in the city. A lot of places also don’t want to be involved in hip-hop things anymore. And I’m sure that’s universal. But right now, it’s hitting CT hard and all at once. I think the creators here are determined. They are resilient. They want their voice to be heard. They want to make a mark and get CT the attention it deserves. The musicians are hard working. The promoters are savvy. The hosts are becoming more creative. And the list goes on.

12 – You’ve had the pleasure of collaborating and working with some dope individuals. What has been your favorite project thus far? Why?

Devin Cobbs is the most phenomenal person I have been able to work with. He’s such a great friend and really opens doors for anyone he deems worthy and I’m just so fortunate and blessed to be one of those individuals he gave a shot as well. From my first 40oz bounce in CT back in 2016 to working side by side with him last year at the Meadows festival…I’ve learned so much from him and I can’t thank him enough. He took a chance on me. He spoke on my panel as his first panel event. I was so happy when he said yes. Just because he’s shared so much knowledge with me, I knew he could change people’s lives in that room when he spoke about his journey. I think the most fun I had working with Devin was the 40oz Hamburger Helper event. The vibe was just good, he trusted me to set up on my own, run around and then once all the hectic things calmed down we got to enjoy the event. That’s what it’s about. Getting your responsibilities settled, keeping the sponsor happy and just having fun.

13 – If you could think of one person to collaborate on a party/project with, who would that person be? Why?

I’d love to do something with DussePalooza. That whole team is full of rockstars. They all have their own talents at the end of the day but they really come together to throw a GREAT party for people. It’s not just a party either. It’s an experience. From Peeje’s graphics, to Raven’s photos, to Karl’s recaps, to Chris and Low’s hosting… it is just phenomenal. Kam is amazing and has a wonderful soul. Kaz is awesome and so full of happiness. It would be an honor to work with them one day. *Super fangirl mode*
14 – What can we expect from Brea for the rest of 2018?

Growth. I expect failure as well. I can’t grow if I don’t fail. People may not see it and that’s fine. But when people do see my final product of my vision, I hope they will know it took me a lot to get there. I’m not sure what God has planned for me for the rest of the year but I’m ready. That’s all that really matters to me. I’ve been blessed enough to make it this far. I’m just fortunate enough to wake up and do what I love every day.

Cleverly Chloe Speaks on the Importance of Building a Social Presence, The Creation of ‘Clever in the City’ and the ‘Clever Coins’ Podcast, Her New Lane as a Creative Director and More.

In most cases, it’s hard to focus on multiple things at one time. When you’re busy focusing on one aspect of your life and trying to perfect it, you completely neglect another part and/or a particular craft. It’s rare when you can find the connection or similarities in the different dreams you’re pursuing and tie them together but that’s exactly what Chloe did. The young creative from the Bronx took everything that she knew best and used them to her advantage to build a foundation based on things she was talented in. Using her inspirations from her childhood to then building her own inspirations as life continued on, Chloe constructed a large following from the ground up based on her talents as a podcast host, short films/webs series actor, social media personality, event host, and so on.

I was able to catch up with Chloe in our interview below to talk about her life inspirations, what pushes her to constantly be creative, the importance of building a presence for yourself on social media, her strong connection to Dinner Land Network and more.

1 – When did you have that realization that you wanted to be a creator?

If I’m being honest, I can’t say I ever had the eureka moment where I woke up and decided; hey this is what I want to do. It sort of developed over time. Being a creative takes time. You have to try your hand at so many different things to figure out what it is you’re good at. For me, I’m talented or I’m blessed enough to say that I am talented in multiple areas and I was able to find a way to meld all the things that I love together.

2 – Coming up, what was your sense of inspiration for your creativity?

My mother was very creative. She was a collector of things. She collected magazines with so many timeless black women. I grew up with looking at them on the covers. I saw black faces constantly. I saw women in power, women in the theater, tv, dance and more. My mother was a big reason in me finding out and discovering all of my talents as she rolled me into the dance theater of Harlem at the age of three to study ballet, modern and Jazz until I was 16 years old.  She recorded every television award show from MTV VMAs, the Billboard Awards, and the AMA’s. I also watched the NAACP Image Awards, the Essence Awards, and the Source Awards. She was a big film buff. I watched black and white film at a young age. I knew every actress and every actor from the 19050s up until the 1990s. I was able to sit and watch every televised music award show there was. We would even record them. I was engulfed in entertainment and I think that fueled my desire and my passion to want to further express myself.

I was a child model. I was going to acting auditions and go-sees. I was a very talented child but I was a timid child until I grew older. I was able to release my creativity and it was a great expression for me. I was also a sketcher. I could design and draw. I knew how to do so many things and I just wanted to be able to do them all at once.

3 – When did you get your first shot at showcasing your creativity to the public?

That’s so hard to say. I think for those who’ve known me intimately, they could tell you that I’ve always been creative. From being a child in school, I was expressing myself through acting or design. I could make clothes as well but I guess to the public it would be through my blog, cleverlychloe.Tumblr.com. That’s where a lot of people saw that I was a talented writer and it wasn’t just about being obnoxious on social media.

I wrote an article that summarized the latest episode (at the time) of Tax Season from my friend, Taxstone, featuring my friends Ravie B. and the late Combat Jack. In the episode, Combat challenged the music and hip-hop industry as well as the personalities. We wanted the large platforms to do better as far as pushing the culture forward and the things we’ve done for the culture lately. I think that grabbed a lot of peoples attention who didn’t think I had much to say.

4 – You invest a lot of time into social media but it’s all apart of your image and your brand. In your opinion, how important do you think social media is for young creatives? How important is it for emerging brands?

If it wasn’t for social media, Cleverly Chloe and the brand wouldn’t exist. It sounds cliché to say but I think social media gets a bad rap. You can literally use multiple free platforms to make money and get your voice or message heard. I think people have to be smart about how they use their platform. If you have 1,000 followers that means you have a network to reach 1,000 people. Don’t waste it.

Repetition is key. Symbolism is key. Alliteration and being redundant is key when it comes to building your brand notoriety. A lot of people remember me and it’s not because of my face but because of my name, it’s easy to remember. I did that on purpose. Everything  I do has a purpose. I’ve never just jumped into something because I was afraid to miss an opportunity. My social media brand is a reflection of that.

5 – Was there any particular moment that you can remember where you noticed that your name and what you do began to catch on to people? How did that moment feel?

Oh yes, I remember that moment all too well. I think it was after Clever in the City was featured in REVOLT as one of the top five web series to look out for in 2017. I was exceedingly humbled and after that article, I started seeing projects for work that I had inspired which is humbling and flattering. But, you definitely take notice of what you do and how it affects or inspires people.

After that, I was being asked my opinion on things and that even started after my website and my blog took off. I saw that people cared about my opinion. That’s an honor and also an incredibly heavy weight to bear because now you have to be careful. It’s about what you say and how you say it to people because now you’re trying not to offend anyone. Your main goal is to inspire people to want to do better.  It can be a little overwhelming.

6 – In a world where content is constantly flowing, it’s hard to sometimes create an idea that belongs to you? Where do you currently pull your inspiration from? Has it become difficult for you and your team to brainstorm ideas?

I love classic sh*t. In my new lane as a creative director and a person who is trying to produce original visual content, my job to research things as well as put a new spin on what our generation finds appealing. I know my main purpose so my direction is always clear. To promote and inspire new talent to the masses, that’s always my goal.

I pull inspiration from old movies or books that I’ve read. I also get inspired by New York itself. My web series is dedicated to my city where I’m from. There’s a lot of inspiration to pull from. Even walking around and seeing people, I’m a studier of human nature and consumer behavior. I’ve pulled from everything which probably hurts me more than it does help me because I’m somewhat of a perfectionist. I don’t want to put out anything that sub-par. But, I get a lot of inspiration just from everyday life.

7 – You’re the creator of two well-known platforms. One being Clever in the City and the other being Cleverly Coins the podcast. What was the process of putting these two ideas together?

This was probably the most fun I’ve ever had in creating a project that I knew made sense. Clever in the City is obviously inspired by Sex and the City. I have always felt connected to the characters on there as young women going through life. Now, being a creative working in New York and living here I can relate to so much. I wanted to do a unique spin in which I was able to showcase my friends in the industry that I work with that are also doing the same thing as me. It’s very tough to be a creative here and I wanted to showcase the people that were successful and how you can be when you really stick to it. I also wanted to show how influential the city is to that culture.

I literally isolate myself from people while creating. I delved into all the seasons of Sex and the City and watched every episode. So, every episode of Clever has infusions of that series just to kinda tieback a correlation.

The Clever Coins podcast was great fun to do because I have a history of podcasting and people wanted to hear me again. I also wanted to extend the conversations from each episode so they came together quite seamlessly. I had a lot of fun involving everyone that I’ve had for the first season and it was just such a magical moment that I hope to be able to re-create in the future.

8 – You played in a web series called Appropriate Culture. How did you manage to get into that? For those who don’t know, what was the series based on?

So, the great thing about Appropriate Culture is that it’s written, directed and stars its creator, Julian Stephen. One day Julian called me and told me he had a script and he wrote a character with me in mind and asked if I would be willing to read the script and see if I would be interested in joining the project. Above all, I was flattered but I was a little hesitant. I wasn’t sure how ready I was to get back into acting. It had been a while but I knew I needed to start. I read the script and I thought it was really funny, really smart and knew there weren’t that many young black comedies. I felt that we could do something really unique and different. The rest is pretty much history.

The show is based on two brothers living in New York trying to figure out and balance dating friendships. They have a dad who gives them all sorts of crazy advice but it really showcases how young people have to adapt into young adulting. As cliché as that may sound, Julian did a great job with picking a diverse enough cast to where everyone can bring something different, watch the show, and recognize somebody in a character that they see.

9 – How did you link up with Dinner Land?

When my manager and I first got together, she asked me what I wanted to do and I mentioned that I wanted to relaunch a web series. She asked if I knew of any production people are videographers and I told her no. She immediately thought of Dinner Land. We already knew them from working with Taxstone and Combat Jack. I was familiar with their production value and some of their contact and I was interested in seeing if they would be able to bring this vision I had to life. We had a sit down with Shake, the producer of my web series, and the rest is history. We were able to really create a great synergy and he really helped me in bringing Clever in the City to fruition.

10 – I recently interviewed Yan, one of your colleagues from Dinner Land. She shed a lot of light on the brand as a whole. In your opinion, why do you think Dinner Land has become so important to our culture and to the emerging creative?

It’s quality over quantity over there. They don’t just take on any assignment just say they did it. They actually want to see unique ideas push the forefront. I am so humbled and appreciative that they took a chance on Clever because I knew I wasn’t trying to waste anyone’s time with bullsh*t content. Doing safe sh*t is easy but it’s also boring and Dinner Land is willing to go outside the lines if it means producing original work that has value. I love Dinner!

11 – With everything that you’ve involved yourself in throughout the last few years, what do you think the most important and memorable moment was? How did that moment help contribute to who you are today?

I don’t think I can chuck it up to just one moment. I had so much fun in 2017. I experienced extreme highs and extreme lows from hosting in front of thousands of people and coming out of my acting shell again and being on the web series in front of the camera. There’s so much that pushes me. I think to be able to force myself out of my comfort zone as far as entertaining. that’s what I love. I love to live in those moments. I think we are often chasing that high and I’m blessed enough to be able to experience multiple highs.

12 – Who are some women in the industry that you admire? Why?

I have a great circle and network of women that I get to watch and that I respect. From my friend Raven a.k.a. Ravie B. to Nina Parker. There is another friend of mine by the name of Bridget Kelly and Karen Civil has been a constant inspiration for me. Women in film and television like Shonda Rimes, Mara Brock Akil and Lena White. I have seen my friend Scottie Beam do amazing things these past few months since leaving Hot 97. I look at my friends and my support system around me. I have so many women that I watch. Gia Peppers is another one who I think is awesome. Yara Shahidi I think is the voice of the black women in the generation coming behind me and I can’t wait to see what she does in the future. There are so many people that I constantly watch and I can’t wait to work with them.

13 – As a woman working in this industry, what has been the most important piece of advice given to you that you still live by today?

I remember once, Combat and I were driving in his car and I told him I was hesitant on wanting to do too many things too soon and I might want to take my time with doing some things. He told me; “Chloe, go after that shit now! You’re only young once. You’re talented, you’re smart, you got the drive do it now before it’s too late because there’s always going to be somebody behind you trying to do it better.”  He was always helpful and constantly inspiring me. whenever I felt down he told me so many inspirational things. He believed in me so much. I’ll remember everything he ever told me. But, it definitely will help me in not being afraid to release my projects and my work.

14 – What’s next for Chloe and her team? What can your fans expect from you in 2018?  

More Clever in the City and more Clever Coins podcast. I’m going to be helping with other peoples projects right now and doing a lot as far as creative direction. You’ll be seeing my name in credits if you pay attention.  I’m looking to grow as an actor and on-camera personality.  I’m trying to delve into multiple arenas so right now I’m perfecting my craft during this hibernation mode.  However, I’m looking to emerge for spring and summer 2018 on top!

Erin A. Simon Speaks on Effective Marketing and Advertising, Content/Creative Strategizing, The Evolution of Social Media and More.

There are a variety of things that go into building up your brand but being able to effectively market and advertise it to the masses is crucial. In today’s world, being a smart strategist plays a huge role in how you draw people into not only who you are as a person but to whatever your brand/product is. Not to mention, the importance of visual representation has become much more of a challenge for brands due to the rapid evolution of social media. Erin A. Simon knows a thing or two about content strategizing and growing a vast audience for your brand through your social media presence. After putting the time in for companies like REVOLT TV and Cycle, Erin has been able to build a strong following of people who turn to her for tips and tricks on how to properly introduce themselves and their brands to the world.

Erin opened up about the importance of marketing and advertising, being an effective content strategist, living in a world where content can sometimes be overly saturated and a lot more in our interview below.

1 – What inspired you growing up that made you want to get into the entertainment industry?

Honestly, growing up I never aspired to work in the entertainment industry haha it just naturally happened that way. I was a big science kid so I wanted to work as a Physical Therapist, Psychologist or Forensic Pathologist. I was always interested in how the human body works and how people think and etc. But, once I created my website called boxofmess.com at the age of 16, that path completely changed. I had a platform that allowed me to talk about sports, music, interview athletes and celebs. What started as a hobby eventually grew to a platform that had over a million unique visitors and over a million YouTube video views. From there I continued working in the sports industry until my mentors told me to move more over to music for various reasons, so I did. Now, I’ve found a way to be in both music and sports, which is exciting but unexpected back when I was growing up. That’s the great thing about life, things that are meant to happen just happen and I’m glad it happened this way. And even still, my career is changing, I went from being a journalist to now a content developer. This new adjustment has allowed me to exercise both my creativity and strategy/business side.

So, growing up, I was just lucky to have two parents who believed in me and helped support me in any way. Those two in addition to my family inspired me to chase after my dreams, wherever it would take me. And I so happen to end up in the entertainment industry!

2 – Was being a part of this industry something you were striving for throughout your time spent in school?

I never really strived to work in the entertainment industry, I strived to be one of the greatest in content development and creation. For me personally, I saw the ability to cross over into any industry as the most valuable asset that anyone could have. No matter where you go, you are doing great work. Personally, I felt that aiming for a goal within my self will always have a positive outcome, no matter where I was.

Building my morals, values, self-confidence, skill-sets, problem-solving skills and more within myself has helped me to maneuver within this industry. I think doing this first helped me avoid any negative temptations that come with this industry and also to handle any and all expectations.

It’s great working in this industry, I’ve met so many wonderful people, mentors and have worked on some great projects. But, I think striving to be a better person at the end of the day will always positively surpass the drive to work in any industry.

3 – Aside from the music part of your life, you’re also a huge sports fanatic. Which one of these do you enjoy covering or talking about more? Why?

I enjoy covering both, I think ultimately it is about the stories. Each person has a unique story, angle, experience that could shed some light on things. Since I was a kid, I was always fascinated by the way people think, play, work, live life, tell their stories and more. So, having the chance to do that in both fields is wonderful! Music and sports have always been great passions so I don’t think I would ever just pick one. There are so many connecting factors between music and sports, so in some form, they often have similarities. Goes back to that saying, rappers want to be athletes and athletes want to be rappers. And it’s fairly true haha but that’s because sports and hip-hop or black culture have always been interconnected in various forms. And not just that, people of all walks of life come together for both music events and sports events, so to see how similar the music and sports industry are has been very interesting and has definitely made it a greater experience covering both. So, at the end of the day, I love talking about both! Just don’t talk crap about my Eagles though lol kidding I don’t care if you do, go ask my Giants and Cowboys friends.

4 – You’ve always been someone who constantly talks about proper marketing and advertising a brand/service and also execution. What are some major factors that contribute to successful marketing and/or advertising?Great content. But, the content is only king with quality, context, and distribution. I think people may not see that ultimately content is anything in audio, video, written or visual form. Developing the most effective content to market yourself is important and necessary. I’ve helped to create content for media platforms, for NBA players, for small businesses and at the end of the day all of them are looking, seeking and needing content. Now, as a creative strategist, I can’t speak to all forms of advertising and etc, but at the end of the day, some major factors are context, quality, and distribution.

5 – For those who aren’t fully aware, what exactly is a content/creative strategist?Creative Strategists are ambidextrous thinkers who utilize both strategic skill sets (research, consumer insights, data, critical thinking, etc) and creative skill sets (content creation, art/design, concepting, writing, video editing, journalism, etc) to develop the most effective content that will assist their clients or company to reach a specific audience, achieve a certain ROI or even to get a certain amount of views per month.

We come in all shapes and sizes and can specialize in different fields, like myself, I focus more on content development within media but, I’ve also worked with others who are creative strategists in advertising. It’s a wonderful role and more companies are starting to seek individuals like this. This year I plan on doing workshops in various cities teaching fundamentals of creative strategy + content development to hopefully get more people interested in jobs like this.

6 – In your opinion, what is a good content strategist?A great content strategist is someone who is able to both thrive and succeed off of success and failure when it comes to content. Content creation takes time, research and effort. With the changing times of social media and platforms having to adapt constantly, the best content strategist are those who are able to analyze the changes, understand their audience and develop an effective concept based on the information that they have in hand.They are someone who isn’t afraid to go against the grain and try something new or far out there when some companies say no. They are able to effectively be strategic and creative simultaneously and last but not least, they are able to work in a collective group. Some of the best creative strategists, content strategists, and strategists, in general, have been those who’ve been able to work with others and work with people who are smarter than them in another field. You never want to be the smartest person in the room, always strive to be around others who are smarter than you in other fields so that you learn more. The knowledge you get will only strengthen your ability to be a better strategist.

7 – How important has digital content/creative strategics gotten over the last few years based on the evolution of social media?It’s become extremely important especially since the first line of defense or action is social media for most companies. People consume content in different forms and mediums such as podcasts are still being explored. Everyone craves content and looks at content all day since it’s easily accessible thanks to cell phones. The need and importance for content, ownership of data and distribution is going to become greater. More importantly, those who develop platforms that allow other content creators to easily create are going to win even more. Strategies for content will continue to adapt but will always be implemented. People and businesses are starting to understand that content and strategy/business go hand-in-hand. No longer can you keep them separated, they must work together. And now we are seeing a shift where creators are becoming the powerful influencers and they are the ones that are creating effective content not only for themselves but developing platforms for others to create content and for businesses.

8 – What would you say are the pros and cons of being a content strategist? Secondly, how do you keep online content relevant in a world where everything is fleeting so rapidly?

Pro: You create content

Con: You’re surrounded by content all the time

Haha I know that sounds weird but as a content strategist, you get to create content, amazing content that people could see for days, weeks, months, years or a lifetime. But, the downside is you are constantly looking at content all the time. So, it can sometimes be overwhelming and you need a break from social media and other platforms. But, every day is exciting and seeing updates for social media and etc is always a pleasing challenge.

9 – You’ve worked for some pretty reputable sites such as REVOLT and you also had a hand in creating content for Hypefresh Magazine. Now, you’re over at Cycle. At this stage of your career, how are you constantly inspiring yourself to be better than you were before as far as strategizing what your audience likes to see?Actually, I’m no longer at Cycle. However, right now I’m building up a podcast that I co-founded with my friend Brandon and also working on some other opportunities. But, I continue to inspire myself by looking at things that others may not think is important to content development but it is. I look at art, I watch the Discovery Channel, I read literature, I find inspiration in all different forms and things in life. I think opening your mind and expanding it beyond what you know or think you know is important for growth. It helps you understand so many different audiences when you jump into their world and learn from people in their world. So, I strive to be better and become better by doing this and exploring different communities. We may think we know what our audiences want but how do we really know if we don’t interact and engage with them? or even ask them! So, making myself step out of my comfort zone, talking to people, and exploring different cultures and readings has inspired me to become better.

10 – There have been multiple debates about people calling themselves content creators, journalists, digital strategists, etc. Social media has created this thin line between all of these and people are beginning to box everyone in as “bloggers.” What are your thoughts on that?I think naturally the worlds have come together as one. There isn’t this sort of “elitist” or “exclusive” level as much as it was before when it came to journalism, content creation and etc. We’ve moved away from traditionalism and have moved into a place where anyone can become the next best thing because of these more easily accessible platforms. And I do think that anyone can call themselves a content creator because everyone creates content, but there are certain titles that come with a lot of experience, degrees, and knowledge that shouldn’t be used so freely if you do not have any of those.

This thin line has caused problems though, it confuses some people in knowing, for example, the difference between a personality and journalist. We see this issue often even on ESPN. There is a difference and especially in how someone covers a story or industry and sometimes someone can be both. However, social media shouldn’t be viewed as the definite truth of everything. There are people on that platform who have no titles on there but are some of the greatest at what they do. I think those titles just help people identify those within a community to either engage, work with, and etc. But ultimately, the work speaks for itself and should always speak for itself. And that ultimately determines someone’s title. Don’t call yourself a digital strategist if your work doesn’t back that up, don’t call yourself a content developer if you haven’t developed content for a company, a brand and etc for a few years and simply put it for specific motives. Because at the end of the day, if you aren’t what you are, you will get called out for it and ultimately social media is just social media, simply one view or example of ourselves, nothing more and nothing less.

11 – Tell me a little bit more about the Grass Routes Podcast. How did that come about?

Grass Routes Podcast was created when Brandon “killabh” Hall and I met in an Executive MBA program at Rutgers University. What started as a fun project has expanded into something unique and great. We are able to tell our stories and showcase other people’s stories, which is something that I’ve always been interested in. We’ve accomplished some great things, going viral twice, building a core fanbase, and even having our episode placed on every major music website. I’ve never explored the world of podcasts in terms of content development so this is definitely a new territory and challenge for me but also very exciting! We have personal and collective goals for this podcast and I hope others enjoy it and are a part of our grassroots.

12 – What is the rest of your 2018 looking like? Should your fan base be expecting anything special?

For the rest of 2018, I have plans to work with several brands and create great content! I’ll be doing content development + creative strategy workshops in both Philadelphia and New York City soon and plan on working with a few professional athletes within the NBA, boxing world and more. So, you’ll see a lot more diverse content coming from me this year.

Brianni Taylor Speaks on Event Curation, Pros and Cons of Being an Event/Creative Producer, Tips for Creating the Successful Event and More.

Putting together the perfect event isn’t as easy as people may think it is. There are so many different elements and pieces that go into creating an outstanding function and who better to speak on it than one of the best party creators, Brianni Taylor. Brianni, also known to her fans as Brianni T., has been apart of the event production space for quite some time. The young creative has been and still is putting together some of New York’s best art-inspired parties and as of recently, took one of her gatherings to the other side of the country.

I spoke with Brianni about her come up in the event production world, her first ever event, creating social media engagement, her dream collaboration and more in our interview below.

1 – What made you want to get into creating events?

In 2010, my first semester in college, I took a Fashion Show Production class. We produced the school’s biggest event that year. The class brainstormed ideas for a fashion show theme. Luckily, mine was picked. We conceptualized the show, we picked the type of promotion and executed the marketing using guerilla marketing tactics, we held model castings and runway walking boot camp classes, we held fittings and created outfits… there was nothing that we did not do. I loved every bit of it because it felt so fulfilling to see something I’ve worked so hard on come to life and have so many people give great feedback.

2 – What was the first ever event you put together? Were you nervous about it?

The first event I produced solely under Brianni T. Presents was Makeup & Mimosas. It is so different now from what it used to be. The first Makeup & Mimosas was more of a seminar where the makeup artist, Ashley Sophia, showed everyone how to create certain makeup looks on a budget. I was so nervous I could not sleep the night before.

3 – What are the pros and cons of creating an event?

Let’s start with cons, from my personal experience with creating and producing events. The part I hate the most is not being able to secure strategic partnerships OR coming across a company that would be a great match. But, the deadline for sponsorship requests has passed. The highlights of producing/creating events are seeing everything I’ve worked so hard for come to life. I love seeing people enjoy themselves! A lot of people come to my events alone and meet new people, which is what it’s all about to me.

4 – The last few major events you had were related to visual art. Have you always been into visual artwork or was it more so something that made sense for the event you had in mind?

It’s so weird… for months before I curated the first TLOP Exhibit, I was saying “I want to
coordinate an art exhibit”. I had some ideas on what I wanted to do, but it was not music
related. Once Kanye West released The Life Of Pablo, I knew right away that I wanted to curate a Kanye West-inspired exhibit. Naturally, my other favorite musicians, Drake and Rihanna, were to follow.

5 – Not only do you create events and do things behind the scenes but you also host a lot of your own events. Would you prefer to work behind the scenes of the event or hosting? Why?

I actually don’t host my own events. I HATE being a “face” to anything because I am such a behind the scenes person. I usually have Taqee Bond host my events (haha). I am very
comfortable playing the backend roles as long as I get my just due.

6 – You’re responsible for creating a lot of social engagement in order to gain a crowd of people to attend your events. In your opinion, what do you think are some important things that help increase someone’s chances of throwing a successful event? 

That’s a great question which I am still learning the answer to. For ME, it has been knowing WHO my audience was, knowing what they like to talk about, knowing the right time to engage with them online and just creating a natural conversation which basically turns into free promotion. What companies now call “Twitter Chats” is something I’ve been doing for a while. It’s just another form of effective marketing. This doesn’t work for everyone because their support base might not be on Twitter. They need to find which platform works BEST for them and create content and conversations to really get people interested.

7 – What are the steps you take in thinking of a new event to produce?

I usually think of an event I would like to attend or what types of events I haven’t seen OR ones that I have encountered but want to reconstruct them to make them original. From there, I see if I am super passionate about the project and if it’s sticking with me I move forward and execute. There have been multiple ideas I’ve dropped to the side because I did not feel super excited about it and my promise to myself was while I am still in 100% control of my events production company, I will only work on projects that make me happy and fulfilled. To me, there’s nothing worse than working tirelessly on something that you really have no interest in.

8 – It seems like you’re taking your events to new heights. You recently did a Kanye
West-inspired exhibit in L.A. How does it feel to know that you can take your events to a different city and still receive the same positive reaction from people?

It was a really gratifying experience. I was humbled, I was proud of myself and I really
enjoyed myself, which I usually never do because I am so busy. In LA the vibes were MUCH different. Whenever the guests had to leave, they left with no problem. No one really knew me so it wasn’t 101 people stopping me to talk or with issues. I was able to check out all of the art, watch people enjoy themselves and I got to eat…which I NEVER do :-). I was happy but I know whenever I go back to LA I have to be even better.

9 – If you can choose one person in the entertainment or art industry to collaborate with as far as an art exhibit event goes who would that person be? Why?

HMMMMM [me thinking]… If it’s in regards to curating another exhibit with an artist I haven’t used before, I would have so much fun with a Cam’ron exhibit. I imagine everyone attending wearing all pink outfits, taking fly pictures, rapping “Suck It Or Not” or “Horse & Carriage” (haha). I would also be super interested in piecing together an art exhibit with Jay-Z. Who doesn’t want to work with him? Lastly, my dream is to go to New Orleans and produce an exhibit with artwork of Hot Boyz, No Limit and all of the hottest musicians from N.O. I’d die.

10 – What else can the people expect from you for the rest 2018? Do you have any events coming up soon?

April 28th, I will be bringing the Glow In The Dark TLOP Exhibit back to NYC. It was highly requested and I feel like my exhibits have evolved so much since the first exhibit and I want to do Kanye right in NYC. I POTENTIALLY will be heading to Chicago with the Glow In The Dark exhibit. It’s still in the air. I will be planning other events but they will be tied to my other business Van Kleur, which is a co-working space for women of color. We have so many big plans to engage with the large community that are black, brown, and yellow women. I am overly joyous about this project. It is my little baby and in my heart I know it’s going to be huge. Stay tuned ❤

Savannah Britt Speaks on How She Got Started in the Entertainment Industry, Social and Digital Media, Being a PR Specialist and More.

As we continue on with Women’s History Month and the interview series, we’re going to show some love to a woman who’s been grinding and putting plays together since she was 9 years old. Savannah Britt has become one of the most recognized women in the entertainment world and for good reason. The young mogul has her own company called GP & Britt Public Relations, she has been involved in multiple projects that have included brands such as Pelle-Pelle and REVOLT, and has become one of the go to women when it pertains to content creation, social media, PR, and digital strategy work.

I was able to catch up with Savannah and we had the chance to talk about her come up story, being a PR guru, women in the industry, her connections to Boi-1da and much more.

1 – How did you begin your journey in the entertainment industry?

I started my own magazine when I was twelve-years-old called Girlpez. It focused on fashion, entertainment, and issues around self-esteem development for teen girls. I found myself attending and reporting on lots of events like concerts, fashion shows, and red carpet events. I began connecting the dots early on and it was up from there.

2 – What about the industry intrigued you to be apart of it?

I love meeting new and interesting people. The entertainment industry exposes you to all different sorts of people. One day you can meet a magazine editor at a party, and the very next day you’re grabbing lunch with a former rapper-turned-Silicon Valley expert. Everyone has an interesting story and perspective that they bring with them. When you meet all these different people, you really start to build with one another, and together you all reach a common goal.

3 – You worked for a newspaper at the age of 9 and then started your own magazine at the age of 12. Although that’s really young to have your own brand, it teaches a valuable lesson of doing things on your own. What type of inspiration did you have around you at that time that made you make that decision?

Both my parents work in education which was a plus. They’ve also allotted me more than enough tools to learn and explore the things that peak my interest. One year, I remember being a kid and being fascinated with Egyptian culture. My parents gifted me with a bunch of picture books about Egypt. I remember being in first grade when the George W. Bush vs. Al Gore election happened, and I told my parents how unfair the electoral college was. They encouraged me to write a letter to the White House about my concerns about the electoral college, and I did! They’ve always fed my creative curiosities which ultimately inspired me to be my best self.

4 – Along with being a social media + digital specialist you also do some PR work. How did you manage to get into that?

After high school, I folded my magazine, and freshman year of college I decided to start my journey to public relations. My first client ever was Milyn Jensen from Bad Girls Club. I found her on Instagram before she was even on the show and shot her a message and she replied. I started doing image consulting for her, and I utilized many of the relationships that I had built through my magazine. Everything after that became a domino effect. One thing led to another, and here I am now.

5 – The term “PR” means Public Relations but for those who don’t know, what exactly does PR specialist do in this industry?

Public relations encompasses a lot under its umbrella. In sum, public relations specialists are in charge of how a client’s image is relayed to the public. This can mean scheduling interviews with media, preparing for the release of a single, organizing an album release party, taking a client on a New York Fashion Week run, handling a social media crisis, and so much more.

6 – What are some pros and cons of being a young woman in an industry that’s pretty much male-dominated?

The pros are that often times when you are the only female in a male setting you get access to a lot of things that guys would not get access to first. For instance, if I’m trying to get into an exclusive party–a guy is way more inclined to help me get in before my male counterpart, simply because I am a woman.

However, being a pretty woman may get you in the door but often times it can be a distraction for these men. I’m very serious about my work and what I do, and often times guys in this industry will try to sway the focus from work to dating me or trying to hook up. It can be frustrating sometimes because it’s like “Do you really believe in my work or is this just about my looks?” Either way, I hold my own and steer every conversation.

7 – You’re only 23 years old but it seems like you’ve accomplished so much in so little time. What keeps you motivated?

Thank you! I think I’m my biggest critic but also my biggest cheerleader, and I think the balance of both keeps me going. I love every feat that I make, but I’m always thinking about what’s next. I’m motivated to outperform my last move and continue to better myself. I’m also motivated by knowing there are no limits. Once you have a grasp of that–you’re really capable of doing anything!

8 – How did you manage to get connected with Boi-1da?

I connected with his really good friend Marlon, who he started his website with, about three years ago. I slid in his Instagram DMs and told him I was interested in writing for the site. The rest was history.

9 – Was writing a passion of yours as well?

Writing has always been a passion of mine, that’s why I still continue to do it to this day. It has always been a way for me to express myself. I love discovering new and rising talent and sharing their stories with the world. I also enjoy other areas of writing like politics and fiction.

10 – In your honest opinion, do you feel the women in the entertainment industry, whether in the spotlight or behind the scenes, get the credit that they deserve? Why or why not?

More than ever, the conversation around women is loud and clear. So many amazing things are happening centered around women. We are shining our light brighter than ever. Ava DuVernay and Shonda Rhimes are household names. Last year’s Women’s March was the largest single-day protest in U.S. history. The mayor of San Juan, Carmen Yulin Cruz, was vital in the response to the Hurricane Maria disaster in Puerto Rico. Hillary Clinton made history for women in politics. But even that feat showed that although we have made major strides, the conversation must continue and that it doesn’t stop there. We as women have to continue to keep kicking down these doors and demanding respect and representation in every room that we walk in to. It’s the only way to keep the momentum going.

11 – What’s been the most important piece of advice given to you throughout your come up?

Someone once told me, “It’s not about knowing a bunch of people. It’s about knowing a handful of people that can help you in different areas and continue that symbiotic relationship to get things done.” You’ll find yourself running out of endurance if all you do is name chase and make an effort to know every single person. While you’re focused on trying to meet a new person every day you could be continuously building with ten people who all have what you’re looking for and vice versa.

12 – What should people look forward to getting from you as 2018 continues on?

This year is going to be crazy! I’m going to be dishing out more activations and contents per usual, but I’m also going to be tapping into other areas like A&R’ing, community service, and lots of other cool things. Stay tuned!